Visual Designer

Noida, IndiaFull TimeMid-levelPosted 23d ago

Role Overview As a Visual Designer, you will be an integral part of our Pre Sales & Marketing team, playing a central role in shaping our visual identity across marketing, sales, and internal collateral. You will work closely with content writers, marketers, and product leads to create aesthetically compelling, brand-aligned graphics for both digital and print media. Objective: Create visually captivating assets that drive engagement, brand recall, and storytelling across platforms like LinkedIn, YouTube, Instagram, WordPress, and internal documentation. Reporting To: Content Lead Collaborates With: Marketing Strategists, Content Writers, Product & Design Teams Core Responsibilities 1. Visual Design Creation • Design static and animated graphics for digital platforms (LinkedIn, YouTube, Instagram, X, etc.) • Create banners, infographics, posters, icon sets, digital brochures, and eBooks • Build custom decks, whitepapers, and sales presentations aligned with brand standards • Collaborate on website visuals, UI design components, and blog illustrations • Craft highly engaging thumbnails, social post templates, and newsletter layouts • Apply creative storytelling, typography, and layout theory to drive message clarity Branding & Consistency • Maintain and evolve visual brand identity including fonts, color schemes, iconography, and layout principles • Design and update brand kits, style guides, and reusable templates • Ensure all design assets meet accessibility standards (ADA compliant) • Perform visual audits and improve consistency across platforms Campaign Support • Translate campaign briefs into high-converting creatives and landing page designs • Design ad creatives for Google Ads, Meta, and LinkedIn campaigns • Support lead-gen campaigns with downloadable assets (PDFs, cheat sheets, guides) • Work on both organic and paid visual content, adapting creatives for split testing Collaboration & Workflow • Partner with content creators, marketers, and product teams to ideate visuals • Participate in creative brainstorming and sprint planning sessions • Maintain an organized repository of design files, assets, and version control • Meet multiple deadlines across projects with flexibility and creative problem-solving Research & Innovation • Stay updated on current trends in branding, design tools, generative design, and UI/UX • Test and recommend AI-assisted creative tools for speed and quality improvement • Benchmark competitors’ visual strategy to suggest new formats and design types • Identify process automation opportunities (e.g., templates, design macros, auto resizing) Key Performance Indicators (KPIs) • Engagement metrics on visuals (CTR, reach, shares, downloads) • Brand guideline compliance and reduction in visual inconsistencies • Timeliness and volume of creatives delivered against content calendar • Internal team satisfaction and cross-functional feedback • Contribution to improved campaign conversion rates (measured quarterly)

Requirements

Qualifications • 2–4 years of professional experience in graphic design (freelance or full-time) • Bachelor's degree (or equivalent) in Graphic Design, Visual Communication, Fine Arts, or a related field • Strong portfolio demonstrating a wide range of digital and print designs • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) • Familiarity with Canva, Figma, and AI tools like Krea.ai, Leonardo.ai, Midjourney (preferred) • Basic knowledge of motion graphics, and animation is a plus • Ability to adapt design style based on context (corporate, modern, minimalist, etc.) • Strong time management and organizational skills • Excellent attention to detail, color, layout, and typography Work Environment • Hybrid work setup with in-person collaboration required periodically • Must be open to travelling for shoots, workshops, and design sprints • Preference for candidates based in Lucknow or willing to Relocate

Benefits

Compensation & Benefits • Competitive salary based on experience and performance • Annual bonus tied to performance indicators • Flexible work environment with work-from-home flexibility • Exposure to international design standards and branding practices • Direct impact on marketing and product visibility • Open to customized compensation mix: fixed + variable + long-term incentives

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