RemoteRemoteFull TimeMid-level28k–30k EURPosted 12d ago
This is a remote position.
Negentrix Holding is an educational company with a mission to help people integrate into Germany through practical education and employment. We operate three schools — IT Career Hub, DWW Akademie, and Beam Institute of Technology — where we train students for in-demand professions and support them all the way from choosing their career path to securing their first job. Our audience consists of people for whom German is not their native language, but Germany is their new home. We know how to help them become part of society and succeed professionally. We pride ourselves on our friendly and collaborative atmosphere, where every team member is valued and makes a meaningful contribution to the success of our company. Our team is made up of highly qualified EdTech professionals who bring their knowledge and experience to create superior educational programs and inspire our students. What you will be responsible for: â managing key funnels and conversion metrics: analyzing the user journey from the first click to purchase, identifying bottlenecks, and launching hypotheses to improve conversion rates; â identifying gaps in current user journeys, setting tasks for landing page, offer, and nurturing mechanism tests together with marketing, design, and sales teams; â building strong synchronization between Marketing, Product, and Sales: collecting insights from the sales team (objections, customer pain points, buyer profiles) and translating them into acquisition, content, and product launch decisions; â participating in launches of new features, courses, and major internal launches within existing brands; â ensuring that offers across landing pages, creatives, email communications, and sales scripts remain consistent and aligned with the motivations of the target audience; â working in a hypothesis-driven growth environment: testing ideas, measuring results, and scaling initiatives that positively impact revenue.