About the Role: We're looking for an experienced Senior SEO Executive to own SEO strategy and execution for TKXEL and ReloadUX , our software development and UI/UX design brands built on WordPress . Your primary focus will be identifying and resolving technical SEO issues, running competitor analysis , and driving organic ranking growth through semantic SEO , AEO (Answer Engine Optimization) , and GEO (Generative Engine Optimization) . We need someone with a proven track record of ranking websites and keywords who can own strategy independently, not someone limited to repetitive, task-based work.
Key Responsibilities:
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Lead technical SEO audits (Screaming Frog or similar) and work directly with the dev team to prioritize and ship fixes
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Perform in-depth competitor analysis (backlinks, content gaps, keyword strategies) against other software development and UI/UX design agencies
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Own keyword research and topical mapping for commercial-intent, high-ticket B2B keywords, applying semantic SEO and entity-based content structuring
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Optimize content and site structure for AEO and GEO , improving visibility in AI-generated answers (ChatGPT, Google AI Overviews, Perplexity, etc.)
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Optimize case studies, portfolio pages, and service pages to convert as well as rank
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Manage and improve presence on review platforms like Clutch, GoodFirms, and LinkedIn , which carry significant weight for B2B trust and rankings
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Run digital PR and niche link building : guest posts and mentions in tech, dev, and design publications
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Implement schema markup (Service, Organization, Review, FAQ) to support rankings and AI citations
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Monitor Core Web Vitals and site speed across both WordPress sites
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Track organic ranking performance, diagnose drops, and identify growth opportunities
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Collaborate with SEO, content, design, and development teams, providing technical guidance where needed
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Stay current with SEO best practices, algorithm updates, and emerging AI search trends
Requirements
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4–5 years of SEO experience with a demonstrable record of ranking websites/keywords (able to speak to specific wins)
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Strong technical SEO expertise: crawling, indexing, site architecture, WordPress-specific issues
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Solid understanding of semantic SEO , entity/topical authority, and structured data
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Working knowledge of AEO and GEO : how content gets surfaced and cited by AI search and answer engines
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Experience with B2B/SaaS service-business SEO (not just e-commerce or programmatic content)
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Advanced experience with Screaming Frog or similar audit tools
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Strong proficiency with Ahrefs, SEMrush, or Moz for competitor/backlink analysis
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Familiarity with review platforms (Clutch, GoodFirms) and their impact on B2B SEO
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Basic understanding of CRO principles as they relate to lead-gen websites
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Strong analytical and problem-solving ability, diagnoses root causes, not just symptoms
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Comfortable working independently and guiding less experienced team members