The Opportunity
As a Performance Marketing , you will be the architect of Hojuzat’s digital transition. You are responsible for deploying the monthly budget to shift our business from a traditional, offline-heavy agency to a high-velocity, app-centric Online Travel Agency (OTA). You will lead the "Hard Launch" awareness campaign and build the permanent performance engine that translates our commercial calendar into tengible revenue.
Responsibilities:
1. Full-Funnel Performance Engineering
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Budget Ownership: Manage and optimize a monthly spend across Web and App channels (Meta, Snapchat, TikTok, Google Search/UAC/ASA).
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The Gen Z Pivot: Design and execute high-conversion campaigns specifically targeting the Saudi Elite (Gen Z/Millennial) segment.
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Commercial Alignment: Synchronize all paid media with the Commercial Calendar , ensuring aggressive scaling for exclusive inventory and luxury resort peaks.
2. Technical Infrastructure & Attribution
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Adjust Mastery: Act as the internal owner of the Adjust MMP . Configure event mapping, probabilistic matching, and SKAN 4.0 to solve the iOS tracking gap for our high-net-worth audience.
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Omnichannel Tracking: Work with the MarTech team (Server-Side GTM) to ensure 0% data leakage between Web searches and App bookings.
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Deep Linking: Implement and monitor Universal Links/Deep Linking strategies to ensure a seamless "Web-to-App" user journey.
3. Data & Legacy Integration
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Offline-to-Digital Bridge: Ingest 10 years of offline customer data into digital platforms for advanced Retargeting and Lookalike (LAL) modeling.
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Data-Driven Decisions: Conduct rigorous A/B testing on bidding models (tCPA vs. tROAS) and creative hooks to drive down CAC while increasing Booking Velocity.
4. Creative & AI Leadership
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Content Direction: Brief the design team on "Elite" performance creative that resonates with the new generation without sacrificing brand prestige.
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AI Workflow: Integrate LLMs/AI tools into the daily workflow for search-term analysis, copy generation, and high-speed creative iteration.
Requirements
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Experience: 4+ years in Performance Marketing, with at least 3 years specifically in OTA, Travel, or high-ticket E-commerce .
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MMP Expertise: Expert-level hands-on experience with Adjust (mandatory).
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Market Knowledge: Deep understanding of the KSA digital landscape and elite consumer behavior.
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MarTech Stack: Proficiency in GA4, GTM (Server-Side), and SQL/Data Visualization tools (is a plus).
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Mindset: A "Core Mind" for performance—you trust data over intuition and can defend a scaling decision to the Board.
Benefits
- Flexible Working Hours: Choose between 9 AM to 5 PM or 10 AM to 6 PM to suit your lifestyle.
- Comprehensive Social & Medical Insurance: Enjoy peace of mind with our robust health coverage and additional social benefits.
- Dynamic Working Environment: Thrive in a collaborative and innovative workspace that encourages creativity and teamwork.
- Continuous Learning Opportunities: Access professional development programs, workshops, and courses to help you grow your skills and advance your career.