Public Information Officer

Posting number: 202600109

Department: Marketing

Job classification: Public Information Officer

Posting type: Open

Categories: Marketing

SummaryNote: Job Description pending final approvals by the Strategic Leadership Team.

Serves as the College's Chief Communications Officer and is responsible for developing, coordinating, and executing the College's communications strategy. Oversees media relations, public relations, crisis communications, executive communications, digital communications, web content messaging, and social media content management to ensure consistent, accurate, and strategic messaging across all communication channels.

Examples of duties

These requirements are a representation of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as an exhaustive list of specific duties and responsibilities. Management may direct employees to perform job-related tasks other than those specifically presented in this description.

1. Develops, implements, and oversees the College's comprehensive communications strategy, including media relations, public relations, digital communications, and social media.
2. Serves as the administrative lead for all official College communications and messaging across traditional, digital, web, and social media platforms.
3. Oversees the development, approval, scheduling, and dissemination of content across the College's official social media channels.
4. Develops and maintains social media policies, standards, and content governance procedures.
5. Reviews, updates and maintains crisis communications policies and manages crisis communications and messaging.
6. Writes, edits, and prepares media materials including press releases, media alerts, fact sheets, pitch letters, and by-lined articles for online, newspapers, radio, and television media outlets.
7. Coordinates building relationships with the local media groups on behalf of the College in order to get story coverage.
8. Serves as the primary spokesperson or coordinates spokesperson activities on behalf of the College.
9. Manages media outreach programs.

1. Provides oversight as the lead administrative contact while demonstrating proactive and follow-up duties with media requests and opportunities to promote the College to internal and external stakeholders.
2. Identifies opportunities to create community programs and events to enhance the visibility and branding of the College.
3. Works collaboratively with administrators and staff to identify impactful student and College programs to introduce to local reporters and news organizations for media coverage and external visibility.
4. Provides support and directions to the administration in the coordination of media events, including workshops and press conferences.
5. Provides leadership and works collaboratively with the executive leaders to assist with speech presentations for the President, Trustees and other College administrators.
6. Recommends policies and procedures to more effectively and efficiently promote the College.
7. Develops network of faculty subject matter experts who can serve as an authority and speak to media on area or areas of expertise in media stories that may or may not relate to the college.
8. Serves on institutional and local committees and councils as appropriate.
9. Collaborates with Vice Presidents, Deans, Director of Marketing,  PHSC Foundation Marketing Coordinator and administrative staff on appropriate media-related matters.
10. Performs other duties as assigned.

QualificationsEDUCATION REQUIREMENTS/QUALIFICATIONS

• Bachelor’s Degree from a regionally accredited institution in communications, public relations, marketing, education, or related field AND 

• Three years of demonstrated experience working with the media, public or private organizations executing marketing, communications, information dissemination and community relations initiatives. OR
• Any equivalent combination of education and experience which provides the required knowledge, skills, and abilities to perform the essential duties and responsibilities of the position.

KNOWLEDGE, SKILLS, & ABILITIES

• Strong creative, written, verbal, and interpersonal skills. 
• Experience in writing press releases, planning, and coordinating presentations and working with the media. 
• Selected candidate will be subject to a satisfactorycriminalandcreditbackgroundcheck.

CERTIFICATES, LICENSES, & REGISTRATIONS

• None required

SUPERVISORY RESPONSIBILITIES

• None

PREFERRED QUALIFICATIONS

• Master’s Degree from a regionally accredited institution in communications, public relations, marketing, education, or related field

Supplemental information

All required application material must be uploaded via the online application system. The application materials required are: 

1. Cover letter 

2. Current resume 

3. Copy of transcripts

4. Proof of eligibility, if claiming a right of Veteran’s Preference (DD-214 and/or any additional supporting documentation, as required) *

No other submitted materials will qualify you to be considered for this position. The application review process may be initiated with unofficial graduate transcripts; however, official transcripts must be received during the initial term of hire. Applications with incomplete or incorrect documents will not be considered.