Senior Product Manager - Ophthalmology

JOB TITLE: Senior Product Manager

DEPARTMENT: Marketing

REPORTING TO: Head of Marketing

LOCATION: Baghdad, Iraq

RESPONSIBILITIES

• Identifies and prioritizes business challenges across the private and tender sectors in Iraq, conducts market research and analysis, and provides actionable insights to Sales and Marketing teams.
• Utilizes market analytics, business intelligence and statistical methods to generate actionable insights and support strategic decision-making.
• Tracks and analyse brand and competitor performance, key initiatives and growth drivers, and recommends appropriate actions.
• Determines appropriate data sources and proactively provides analysis to address business issues and identify growth opportunities.
• Demonstrates a thorough understanding of market research findings, historical trends, business performance, competitive landscape, clinical evidence and customer needs to support strategic decision-making.
• Applies market and customer insights to develop effective brand messaging in alignment with the Head of Marketing and Sales Management.
• Maintains an in-depth understanding of local legal, regulatory, MOH and CMS requirements, ensuring they are appropriately reflected in brand strategies and marketing activities.
• Anticipates market changes, identifies potential risks and opportunities, and develops contingency plans to ensure business continuity.
• Demonstrates sound business judgment and escalates key issues to management when appropriate.
• Develops annual strategic and operational brand plans aligned with business objectives.
• Identifies growth opportunities through market segmentation, lifecycle management and portfolio optimization.
• Implements marketing initiatives in accordance with approved brand plans and Jamjoom Pharma SOPs.
• Leads the planning and execution of new product launches, ensuring launch readiness across Marketing, Sales, Medical, Regulatory and Supply Chain functions.
• Delivers marketing programs across all key customer segments, including Healthcare Professionals (HCPs), Hospitals, Retail and Consumers, while monitoring performance against predefined KPIs.
• Develops sales forecasts and financial assumptions to support business planning and new business case evaluations.
• Owns brand financial performance, including forecasting, promotional budget management, ROI evaluation and profitability monitoring.
• Makes sound business recommendations despite ambiguity or incomplete market information.
• Monitors promotional budgets against actual spending across brands, business sectors and channels, and reports performance to the Head of Marketing and Senior Management.
• Collaborates effectively with cross-functional teams to drive business growth and deliver agreed objectives.
• Works closely with Market Access, Medical, Regulatory, Sales and Supply Chain teams to support product registrations, pricing, reimbursement activities and MOH/public sector tender strategies.
• Works closely with Supply Chain to ensure accurate demand forecasting, product availability and inventory optimization.
• Develops promotional materials, sales tools and field force guidance to maximize execution excellence.
• Supports Sales Force training and provides regular product, market and competitive updates.
• Drives digital marketing initiatives, CRM programs and omnichannel customer engagement while monitoring performance through defined KPIs.
• Develops and maintains relationships with Key Opinion Leaders (KOLs), key accounts, pharmacy chains, distributors and relevant healthcare authorities.
• Identifies emerging KOLs and speakers and collaborates with Medical and Marketing teams to support local and regional CME educational programs.
• Ensures all promotional activities and materials comply with Jamjoom Pharma SOPs, local regulations and applicable ethical standards.
• Monitors brand KPIs, regularly reviews business performance and implements corrective actions to achieve business objectives.
• Demonstrates leadership by influencing cross-functional teams without direct authority to achieve business objectives.
• Effectively manages multiple priorities and consistently delivers high-quality outcomes within agreed timelines.

QUALIFICATIONS

• Bachelor’s degree in pharmacy.
• MBA or postgraduate qualification in Marketing is preferred.
• Strong medical and scientific knowledge.
• Minimum 10 years of experience working in the pharmaceutical industry, including at least 3-5 years in Brand Management.
• Experience in the Ophthalmology therapeutic area and/or branded generics business is an advantage.
• Strong knowledge of the Iraqi pharmaceutical market, healthcare system, market dynamics, business sectors, MOH regulations and tender environment.
• Good knowledge of digital marketing, CRM platforms, omnichannel engagement, KPI development and dashboard analysis.
• Experience working with business intelligence and market research databases (e.g., IQVIA, AMS).
• Strong analytical, strategic thinking and problem-solving skills.
• Strong written and verbal communication and presentation skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Strong project management and cross-functional collaboration skills.
• Autonomous, proactive and results-oriented, with a strong sense of ownership, urgency and accountability.