Driving Experience Manager– Brand DNA & Attribute Definition

• Define the brand DNA of VinFast vehicles from the perspective of the complete driving experience – how they drive, ride, sound, and feel.

• Lead the development of attribute cascades that translate customer expectations and brand values into engineering requirements and measurable targets.

• Establish standards, guidelines, and processes to ensure driving experience is consistently delivered across all VinFast vehicle lines.

• Collaborate with attribute managers (NVH, Vehicle Dynamics, Efficiency, Thermal, Safety, Durability, Electrical, etc.) to integrate their targets into a cohesive driving experience strategy.

• Benchmark competitor vehicles to identify best-in-class driving experience elements and apply learnings to VinFast’s brand DNA.

• Conduct subjective assessments and direct tuning sessions to refine ride, handling, and overall vehicle feel.

• Provide leadership to attribute teams, ensuring cross-functional alignment to deliver a unique and consistent VinFast driving experience.

• Communicate vision, progress, and decisions clearly to senior management, articulating the defining characteristics of VinFast’s brand identity in terms of driving experience.

Requirements

• Bachelor's degree or above in Mechanical Engineering, Automotive Engineering, or related fields.
• Over 10 years of experience in vehicle development with a focus on driving experience, ride, handling, and customer-focused attribute delivery.

• Deep expertise in defining and delivering holistic vehicle driving experiences, including steering feel, ride comfort, handling balance, NVH, and overall dynamic character.
• Proven ability to translate abstract brand values into tangible, measurable, and repeatable vehicle attributes that define brand DNA.
• Strong background in vehicle dynamics, NVH, ergonomics, efficiency, safety, and perceived quality, ensuring a holistic perspective on vehicle feel.
• Experience in benchmarking competitor vehicles to extract and evaluate differentiating characteristics in the customer experience.
• Demonstrated leadership in setting cross-attribute targets that align to brand identity and customer expectations.
• Hands-on experience with subjective evaluations, test drives, and tuning activities at proving grounds and on-road conditions.
• Proven record of working with global teams to integrate engineering excellence with customer-focused performance outcomes.

Other skills:

• Strong leadership and vision, with the ability to influence across multiple technical domains.

• Excellent communication, interpersonal, and presentation skills, capable of articulating abstract concepts in clear engineering terms.

• Highly analytical with strong subjective assessment skills, combining technical expertise with an intuitive feel for vehicle character.

• Ability to thrive in high-pressure environments, balancing technical precision with brand-driven creativity.

• Passion for driving and creating world-class customer experiences