Product Marketing Manager
About Locus
Battle-tested in 350+ deployments across 30+ countries, Locus is an agentic Transportation Management System for all-mile, all-channel, trusted by enterprises like Unilever, Nestlé, and Siam Makro.
The platform unifies orders, capacity, and carrier networks into one living plan, aligning planning, execution, and settlement so promises become proof. AI co-pilots with guardrails surface risk early and recommend the next best move to protect SLAs and reduce empty miles.
In 2025, Locus joined the Ingka Group (IKEA Retail) family, marking a major milestone in our journey. Backed by the scale and strength of IKEA, we continue to operate independently while accelerating our mission to make global supply chains faster, smarter, and more sustainable.
Our Journey and Impact
Since 2015, Locus has been on a mission to make logistics decision-making intelligent, sustainable, and real-world ready. Our platform has powered billions of deliveries across 30 + countries for global enterprises, driving measurable impact in cost savings, carbon reduction, and SLA performance. With the strength of the IKEA ecosystem behind us, we’re scaling that impact even further.
Our Global Footprint
Headquartered in Bangalore, with teams across the U.S., U.K., UAE, and Southeast Asia, Locus brings together 170 + engineers, designers, and problem-solvers united by a single goal: to reinvent how the world moves goods.
Traits We Value
We look for people who are:
Global in mindset: curious about diverse markets and ideas.
Unrelenting in drive: energized by complex challenges.
Intelligent in approach: analytical, creative, and thoughtful.
Dynamic in execution: adaptive and decisive in fast-moving contexts.
Exact in craft: detail-oriented and committed to excellence.
About the role
Locus is building the agentic, AI-native TMS for enterprise transportation — decisioning and orchestration across the order-to-settlement lifecycle — with proven, market-recognized leadership today in last-mile execution and multi-carrier orchestration. We're looking for a Product Marketing Manager to turn that product capability into global market momentum.
This is not a status-quo, task-execution PMM role. You'll be based in India but working to a global standard. Reporting to the Senior Director, Product Marketing, you'll partner directly with Marketing, Product and Sales, — and you're expected to think, not just execute: to ask the right questions, challenge weak briefs, and own outcomes rather than tasks.
What You'll DoPositioning, messaging & narrative
Turn positioning into differentiated, evidence-based messaging for the Locus platform and its modules and specific to certain buyer personas, verticals, and use cases for the last-mile delivery and transportation management systems market.
Translate messaging into a polished, retrievable asset library: product pages, solution briefs, data sheets, and decks, leveraging AI to help automate these workflows, keep things up to date, and adopted.
Product & field enablement
Run the release-to-field loop: what shipped, buyer value, proof status, demo readiness, and the seller action.
Own the enablement toolkit the field actually uses — pitch architecture, battlecards, objection handling, persona kits, demo narratives — with governance that keeps materials current and findable.
Run product updates and market briefings for Sales, Customer Success, and BD.
Go-to-market & launches
Support GTM for launches and major releases — the brief, narrative, asset stack, and internal rollout — in lockstep with Product and Marketing.
Provide positioning-aligned input into the website relaunch, iterating on messaging and driving impact.
Customer proof & references
Own customer proof and reference production — sourcing stories, running interviews, and producing case studies and reference assets, starting with last-mile delivery proof, in partnership with Customer Success and Sales.
Market & competitive intelligence
Run competitive analysis and win/loss, and convert it into differentiators, battlecards, and positioning inputs.
Sharpen ICP, buyer personas (VP Supply Chain, Head of Logistics, CIO), and use cases using research and customer signal.
How you’ll be measured
Over your first year, success looks like:
Field readiness — releases reach the field fast and correctly: time-to-field (days from GA to field-ready), adoption and findability of current enablement assets, and seller confidence that they know what's real.
Customer proof — a growing library of published customer references, starting with last-mile delivery, and a rising share of active North American deals backed by a relevant proof asset.
Campaign metrics — campaign and channel conversion, content engagement and pull-through, MQL-to-SQL progression, and web/landing-page conversion.
Commercial impact — a value story that helps the field defend price and lift average deal size, plus pipeline influenced by the launches and campaigns you support.
Sharper market intelligence — current competitive guidance the field actually uses (battlecard adoption, competitive win rate) and win/loss coverage that turns into visible messaging, qualification, and product actions.
What you Bring
Experience
At least 5+ years of B2B SaaS product marketing — with hands-on ownership across positioning, messaging, launches, and enablement. You've owned the work, not coordinated it.
Enterprise scale. Demonstrable experience marketing enterprise software at enterprise deal sizes (six-figure+ ACV) to senior buyers — not SMB or transactional motions.
Complex enterprise domain. Logistics, supply chain, transportation tech, or an adjacent complex B2B domain is a strong plus.
Skills & attributes
Judgment and initiative. You ask questions, challenge briefs, and work on the right thing — not whatever you're handed.
Global standard. You’ve supported product marketing and B2B SaaS organizations with a global audience.
Strategic and hands-on. Comfortable shaping a launch narrative and writing the deck slides yourself.
Clarity of thought, not just fluency. Clear, concise, and confident in writing and on calls — able to hold your own with product, sales, and executive stakeholders.
Translator. Turns dense technical concepts (routing optimization, ML, agentic decisioning) into crisp customer value.
Data-aware. Uses research, customer signal, and analytics to prioritize work and inform positioning.
AI proficiency. Hands-on with large language models and agentic AI workflows to conduct research, synthesize insight, and produce high-impact marketing artifacts.
Education. Bachelor's in Marketing, Business, Engineering, or a related field; MBA is a plus.