Social Media Manager
Client Overview
Our client owns a boutique travel agency with over 25 years of experience , specializing in:
- Destination Weddings
- Honeymoons
- Romance Travel
- Caribbean Travel
- Mexico Travel
The business is currently undergoing a complete website redesign and rebranding. The Social Media Manager will play a key role in establishing and growing the company's online presence once the new website launches.
This is a long-term opportunity with room to expand responsibilities as the business grows.
Position Summary
We are looking for an experienced, creative, and proactive Social Media Manager who can oversee and manage the client's social media presence from strategy through execution.
The ideal candidate is someone who can work independently, suggest ideas, create engaging content, design graphics, schedule posts, and help establish a professional online brand while collaborating closely with the client.
Initially, the workload will be light as the client prefers to start small, with approximately 10 hours per week , and increase responsibilities over time.
Key Responsibilities
Social Media Strategy
- Develop a customized social media strategy aligned with the client's business goals.
- Recommend the best platforms for the travel niche.
- Create a content roadmap and posting calendar.
- Identify opportunities to increase engagement and brand awareness.
- Suggest social media campaigns and promotional ideas.
Social Media Management
Manage and oversee business social media accounts, including but not limited to:
- Facebook Business Page
- Pinterest (if applicable)
- Other recommended platforms
Responsibilities include:
- Publishing scheduled content
- Monitoring page appearance
- Maintaining consistent branding
- Ensuring all profiles are updated
- Maintaining brand voice
Content Creation
Create engaging content such as:
- Travel inspiration
- Destination spotlights
- Honeymoon ideas
- Wedding venue features
- Resort highlights
- Travel tips
- Client testimonials
- Promotional posts
- Seasonal campaigns
The client will provide available assets when possible (photos, supplier materials, videos, logos), but the VA should also be able to:
- Design graphics from scratch
- Source royalty-free supporting visuals where appropriate
- Recommend content ideas
- Repurpose existing materials into engaging posts
Graphic Design
Create visually appealing graphics including:
- Social media posts
- Carousels
- Promotional banners
- Stories
- Cover images
- Seasonal graphics
Maintain consistent branding using the company's updated logo and branding guidelines.
Content Scheduling
Plan and schedule posts.
Initial posting schedule:
- 2 posts per week
- May increase to 3 posts weekly as the business grows.
The client specifically does not require daily posting.
Collaboration
Work closely with the client by:
- Presenting content ideas
- Providing recommendations
- Explaining strategies
- Helping the client understand social media best practices
- Offering guidance on useful marketing tools
The client values collaboration and welcomes professional recommendations.
Approval Process
All content must be submitted to the client for approval prior to publishing.
No posts should be published without approval during the initial phase.
Performance Monitoring
Track and report on:
- Engagement
- Reach
- Audience growth
- Best-performing posts
- Recommendations for improvement
Provide regular reports with actionable insights.
Industry Research
Stay informed about:
- Social media trends
- Travel industry trends
- Destination wedding trends
- Honeymoon travel
- Caribbean and Mexico travel markets
- Platform updates and best practices
Future Growth
As the business expands, responsibilities may grow to include:
- Blog content coordination
- Content writing
- Campaign planning
- Email marketing support
- Additional marketing initiatives
Required Skills
- Social Media Management
- Content Planning
- Graphic Design
- Copywriting
- Branding
- Social Media Strategy
- Facebook Business Manager
- Instagram Management
- Content Scheduling
- Basic Analytics
- Strong Written English
- Excellent Communication Skills
- Creativity
- Organization
- Time Management
Preferred Skills
Experience within:
- Travel Industry
- Tourism
- Destination Weddings
- Honeymoon Travel
- Luxury Travel
- Caribbean Destinations
- Mexico Travel
Knowledge of travel suppliers and destination marketing is highly preferred.
As well as the following social media platforms
Social Media Management
Manage and oversee business social media accounts, including but not limited to:
- Facebook Business Page
- Pinterest (if applicable)
- Other recommended platforms such as YouTube/ TikTok/ Reels and Snapchat
Preferred Tools
Experience with some or all of the following is preferred:
- Canva
- Meta Business Suite
- Buffer
- Hootsuite
- Later
- Metricool
- Adobe Express
- Google Workspace
- ChatGPT or AI writing tools (for content ideation)
- Basic photo editing software
The client is also looking for recommendations on scheduling and management tools and values a VA who can introduce efficient solutions.
Personal Qualities
The ideal VA should be:
- Honest
- Dependable
- Consistent
- Patient
- Proactive
- Creative
- Collaborative
- Detail-oriented
- Trustworthy
- Willing to grow high value on longevity and wants someone who can become a trusted partner rather than a short-term freelancer with the business
- Excited about the travel industry
- Long-term minded
The client places a high value on longevity and wants someone who can become a trusted partner rather than a short-term freelancer.
Working Arrangement
- Remote
- Approximately 10 hours per week initially (agency minimum)
- Long-term engagement
- Flexible schedule
- Ongoing collaboration
- Potential for increased hours as the business grows
Important Client Notes
Current Priorities
- Website redesign is underway with another provider.
- Social media support will begin after or alongside the website launch.
- Initial target start date is September–October , depending on website completion and personal family commitments.
Business Goals
- Build a stronger online presence.
- Increase brand awareness.
- Generate new travel inquiries.
- Support SEO efforts through social media.
- Position Beach Travel as a trusted expert in destination weddings, honeymoons, and Caribbean/Mexico travel.
Client Preferences
- Wants to start small and scale gradually.
- Values recommendations and strategic guidance.
- Wants someone who can think independently.
- Prefers a VA with travel industry experience.
- Wants all posts approved before publishing.
- Wants assistance selecting the right social media management tools.
- Will provide business assets and social media access.
- Open to signing NDAs for confidentiality.
Future Hiring Plans
Potential future roles may include:
- Content Writer
- Blog Writer
- Marketing Support
However, the immediate priority is hiring one outstanding Social Media Manager .
Suggested Candidate Profile
Candidates should ideally have:
- 2–5+ years of social media management experience.
- Experience supporting small businesses.
- A strong portfolio showcasing travel, hospitality, lifestyle, or related brands.
- Excellent English
- The ability to create graphics and captions independently.
- Confidence in making recommendations rather than waiting for instructions.