Your Impact:
Under the direction of SFGATE's Editor-in-Chief, the Community Engagement Program Manager will own growth, retention and engagement across SFGATE's community and membership programs, with the app and Friends of SFGATE as a central focus. In this dynamic role, the Community Engagement Program Manager will build the daily habits, live experiences and surprise-and-delight moments that turn casual readers into members — and members into superfans. This person will sit at the intersection of editorial, product, membership and events, and will be the newsroom's go-to advocate for how SFGATE builds community wherever it shows up — in the app, at live events, and everywhere in between.
Why SFGATE?
Launched in 1994, SFGATE.com was one of the first large-market media sites in the world and served as the exclusive digital home of the San Francisco Chronicle for 19 years. In 2019, the Chronicle (which can now be found online at the paywalled sfchronicle.com) and SFGATE officially became two separately run entities with their own editorial staffs and independent newsrooms.
Today, SFGATE is a digital-only publication that reaches more than 28 million readers every month and tells the stories of the people, places and ideas that make San Francisco, and the Bay Area at large, the weird and wonderful place that it is. We help readers navigate their day, whether it's by keeping them updated on big breaking news, guiding them to interesting local experiences or sharing a part of the Bay Area they haven't seen before.
The site is home to nine verticals: Culture, offering a unique mix of the entertainment news you actually need and the underground stories from hidden corners of the Bay Area you want; Local, the premier destination for everything that life in San Francisco encompasses (from wildly expensive real estate to schools to what it's like to live above a raucous bar); Sports, covering the intersection of sports and culture; Tech, covering the intersection of tech and culture; Travel, covering everything from flight deals and travel news to hotel hacks and under-the-radar day trips; Politics, where we keep you up to speed on all local, state and national politics that have implications on the Bay Area; Food + Drink, where we tell you the backstory of the people behind the bar and in the kitchen; Cannabis, where we cover the sprawling industry of legal weed in California, good, bad and ugly; and News. Plus, the site has full-time local editors covering both Lake Tahoe and the Central Coast, a SoCal bureau that focuses on Los Angeles food, culture and the outdoors, as well as Disneyland, a National Parks bureau with editors across the West Coast covering national parks in California, the Southwest, Big Sky Country and the Pacific Northwest, as well as a satellite editor covering Hawaii and California's North Coast.
What you'll do:
- Drive growth and retention for SFGATE's app and Friends of SFGATE membership, and for community engagement more broadly
- Plan and produce live events and experiences that build membership and deepen brand affinity
- Test and launch new engagement tools and exclusive content across platforms
- Oversee production schedules for app features such as maps and games, and work with outside partners on new offerings
- Track engagement and growth metrics, translating what you learn into action across teams
Who you are:
- You've grown something — an audience, a subscriber base, a community, a following — in media, product, membership, events or elsewhere entirely
- A self-starter who's organized, self-guided and thrives juggling several things at once
- Exceptionally creative and entrepreneurial: you see opportunities others miss and love building new things from scratch
- Excellent communication skills and a collaborative, service-minded approach to working with newsrooms
- You've read SFGATE and follow us on social media to have an understanding of our brand and voice
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in California. The reasonable estimate is between $80,000 and $85,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
About SFGATE:
SFGATE (www.sfgate.com) is the go-to online source for all news and entertainment related to the Bay Area. With a Pulitzer Prize and over 25+ million unique visitors each month, SFGATE publishes a moment-by-moment, 360-degree view of local news in the San Francisco Bay Area and a wider lens focusing on California's travel destinations. Both local news coverage and travel destinations are wildly popular with a nationally engaged audience.
HNP Overview:
With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American-Statesman, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle and Times Union (Albany). Our portfolio also includes several top digital-only news and lifestyle sites such as Chron., CT Insider, MySA and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.
At HNP, we're investing in new and innovative ways to tell stories — growing newsrooms, diversifying tools and evolving platforms — to support the millions of people who trust us each month to help them make decisions, take action and be inspired.
Be part of something bigger — Your Headline Awaits
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